La Familia is a virtual agency for PR and Brand Communication. We help brands to build trust – because that’s what it comes down to when you want to be successful in the long term. The same is true for us. That’s why we think it’s time for a new type of agency where you get what you need most - expertise and results. La Familia stands for a new way of working: collaborative, efficient, virtual and respectful.
We help our clients to build trust by telling and sharing a brand’s real story. To be successful with that in an ever and fast changing world we had to overcome old structures in the communication world.
Instead of silo thinking, territorial behavior, vanity fair and other classical agency working ways, we collaborate across all disciplines, locations and organizational levels within and without La Familia.
All members of La Familia have different backgrounds and are experts in various fields. What unites us, is the belief in a world where our work makes us and our clients happy.
Does that sound like people you want to work with?
To build trust you have to be honest about yourself. We serve Brands by helping them to tell their real story. Together we create real and tangible outcomes. We help clients with all needs around their brand.
We support our clients from Strategy to Campaign, from Research to Execution and from Brand Building to Brand Relaunch.
We help with live and online events. We also manage print and social media relations.
We help form your brand strategy and communication strategy, along with campaigning and concept creating.
We manage all your Public Relations; such as Media Relations, Social Media, internal and external communications.
We can support you along all stages of Brand Strategy and Brand Building as well as Brand Communication and Brand Management.
We create the content and format your story needs for a full 360° Communication, from website development via edited content to live-communications.
One of the best things for us at La Familia is that we really like our clients and their story. That's why we designed a working environment at La Familia that centers around our values: fairness, respect and appreciation. We strive to treat every member and client of La Familia this way.
Because of that we can create the best results for our clients. That makes us and our clients happy. Ask them!
The Shanghai and Auckland based Atelier I-N-D-J is an award winning Design Studio. We love to tell their stories about connecting things like Art and Innovation, China and the West or Wintersports and Shopping Malls. They trusted us with their communication strategy as well as the management of their International Media Relations and Social Media Relations.
Genuine connects Western Brands with the eCommerce ecosystem in China. We support them with all Public Relations Consulting and Operational Services, such as Media Relation, Social Media Relations, Copywriting, Webdesign and Live Communication. We like telling their story to the public because Genuine is like La Familia a bridge builder between Asia and the West.
Borgward is a German brand with a very strong heritage. Today it stands for Luxus Fashion and Design around the Designer Petra Borgward. We at La Familia support her telling the story of her brand and the values behind it. We love her approach of changing the fashion sector. We helped from communication strategy to media relations and social media relations.
Almost all German schools abroad are part of the World Association of German Schools Abroad. The Association works with politicians and schools to make sure their needs are met. Education is our passion, which is why we love writing for and about the association and helping schools abroad with their expertise at internal association training courses.
The Colegio Humboldt School in San José, Costa Rica, is one of the older German schools abroad. Thanks to La Familia, the school now has a uniform design that both skillfully embeds the existing logo and adds color to its external image. We've also got the newsletter, business cards and PowerPoint presentations all looking the same now.
The Center for Development Research is known for its large doctoral program and research that is conducted and recognized all over the globe. We're big on internationality and sharing knowledge, and that's what we do with the institute, too. Most recently, we've been working on digital and printed brochures and magazines.
We're all about finding that balance between family and career – which is also reflected in our name, La Familia. When La Familia and Lob first got together, it felt like we were already part of the online magazine.
We gave the website relaunch our all, writing articles, working with the media and holding workshops at Lob, the online magazine for work-life balance.
The conpadres fathers' network helps dads and their employers figure out new ways to balance work and life. They've been so successful that, together with conmadres, they're now also focusing on mothers. Could this be down to La Familia's effective communication strategy? At the very least, we were happy to come up with strategies, content and media contacts.
Next Generation Unternehmer is all about helping small and medium-sized businesses to grow. We share the stories of entrepreneurs who have found their own path in the family business through sparrings and networking events.
We handle PR and keep the media in the loop on all things SME-related, including succession and entrepreneurship.